Individual-Community Misalignment in Partisan Identity Predicts Distancing From Norms During the COVID-19 Pandemic.

This study investigated whether misalignment between an individual and their community in partisan identity predicted psychological and behavioral distancing from local COVID-19 norms. A nationally representative sample of Republicans and Democrats provided longitudinal data in April (N = 3,492) and June 2020 (N = 2,649). Democrats in Republican communities reported especially heightened better-than-average estimates, perceiving themselves as more adherent to and approving of non-pharmaceutical interventions (NPI; e.g., mask wearing) than their community. Democrats'better-than-average estimates reflected high approval and behavior in Republican communities and substantial norm underestimation. Republicans in Democratic communities did not evidence worse-than-average estimates. In longitudinal models, injunctive norms only predicted NPI behavior when individual and community partisan identity were aligned. The strong personal approval-behavior association did not depend on misalignment; there were no effects of descriptive norms. Normative messages may have limited efficacy for a sizable subpopulation in politically polarized contexts, such as the COVID-19 pandemic.

Prosocial responses to COVID-19: Examining the role of gratitude, fairness and legacy motives.

The COVID-19 pandemic has produced an unprecedented collective action problem. Individuals must make a variety of decisions that influence both their own well-being and the health of those around them. Achieving the collective best-interest depends on most individuals responding in socially optimal ways, which includes remaining familiar with the current status of the pandemic, adhering to health guidelines relevant to the pandemic, and having a constructive emotional response to the pandemic. We sought to examine how individual differences in core moral motivators of collective action (i.e., fairness and gratitude) relate to individuals' COVID-19 responses. In a two-wave study (T1: N = 254; T2: N = 135) conducted in May and June 2020, we find that individual differences in fairness and gratitude were associated with more adaptive (i.e. positive emotions) and prosocial (i.e. remaining familiar with the pandemic, adhering to public health guidelines, prioritizing saving lives) responses to the pandemic. These effects are mediated through differences in impact legacy motives (i.e. being concerned about the impact one leaves behind once they have passed). Understanding the links between gratitude, fairness and legacy motives, and their impact on prosociality, could promote both current and intergenerational prosocial decision making.